Constructing Native Caribbean Enterprise With A Fb Web page
Most Caribbean enterprise homeowners nonetheless don’t perceive the significance of creating an online presence. Social networks like Fb present a easy resolution.
It’s certainly not the final word or solely resolution however essentially the most cheap. An internet presence is way more than a web page, a weblog or Fb enterprise web page. A real branded presence incorporates all these factor with an outlined objective.
As we speak, we wish to show the significance of Fb to Caribbean enterprise homeowners through the use of Web statistics on the dual islands of Trinidad and Tobago.
Trinidad and Tobago is among the extra progressive islands within the Caribbean by way of Web penetration, accessibility and utilization. This twin island nation can’t be thought-about the everyday Caribbean instance however even in its developed state it consists of the inherent typical Caribbean flavored tradition, mores, prejudices and myths in regards to the Web. Most significantly, it’s the just one that we will articulate with the authority as a result of we’re based mostly right here.
All people in Trinidad and Tobago is aware of Fb. If they don’t seem to be registered customers they’ve a minimum of heard about it. Fb has change into synonymous with the Web in Trinidad and Tobago. Youngsters as younger as 13 12 months outdated have a Fb account.
Many resist and refuse to hitch what they name the “insanity”. To justify their place they discuss with it because the “maco web site”. You possibly can discover out “individuals’s enterprise” with out leaving your own home. That is no delusion, it is true however you must be concerned about “peoples’ enterprise” or you may be concerned about your individual.
Let’s evaluate some statistics to show why Fb shouldn’t be ignored by native Caribbean companies.
There are figures gathered as of March 2nd 2011. In line with the statistics there are:
Precisely 403,860 individuals 13 to 64+ years outdated registered on Fb who truly dwell in Trinidad and Tobago. With a census inhabitants of simply over 1,228,691 in keeping with World Stats, it implies that roughly a 3rd of the inhabitants in T&T are registered on Fb.
The whole web utilization in Trinidad and Tobago is reported to be 485,000 representing 39.5 % of the entire inhabitants now get on-line.
Eighty three p.c of the individuals on the Web in Trinidad and Tobago are registered on Fb.
Examine the 33% of the entire penetration on the Web in T&T to the 77% penetration in the United States.
Would you think about that there can be a better proportion of individuals within the US registered on Fb?
Not so, the US penetration is just 43% in comparison with T&T 83% Fb penetration.
As we stated earlier than Fb has penetrated the psyche of Trinbago tradition nearly as a lot because the Web it is usually free for a enterprise to ascertain an account there. There’s completely no purpose why each Caribbean enterprise proprietor shouldn’t have a Fb enterprise web page.
Listed here are another attention-grabbing Fb statistics on Trinidad and Tobago. Fb calls this the “estimated attain”, i.e. the variety of individuals in a selected age group in Trinidad and Tobago that Fb reaches:
- There are 218,040 individuals on FB who dwell in Trinidad and Tobago between the ages of 18 and 25 inclusive
- There are 275,740 individuals on FB who dwell in Trinidad and Tobago between the ages of 25 and 50 inclusive
- There are 36,000 individuals on FB who dwell in Trinidad and Tobago between the ages of fifty and 64 inclusive.
These are attention-grabbing statistics as a result of now it may be concluded that Fb has a attain, within the 18 12 months olds and above, of 529,780 Trinbagoians.
That’s greater than the Specific (45K), Guardian (40K) and Newsday (40K) a complete circulation of 125,000 every day. Fb reaches 5 instances as many Trinbagoians.
What does all this imply to companies, NGOs, CBOs, political events and the federal government in Trinidad and Tobago? It implies that all these entities can not ignore this social community. It implies that they have to discover a strategy to leverage it to perform their missions. Fb just isn’t fading away.
Among the early adopters would be the first to maximise the Fb potential however many will proceed to see it as simply one other social community. It’s a social medium but it surely’s additionally a communication medium with the pre-requisite infrastructure to assist any sort of communication that provoke enterprise transactions.
Customers have the power to make use of e-mail, on the spot chatting and sharing data all inside the community. It is the best medium to take care of fixed contact with any group, firm, group in any native Caribbean market.
Given the variety of your potential purchasers are on Fb, do you suppose you need to a minimum of significantly contemplate placing up a Fb enterprise web page?