In Overfished Ocean Technique, Nadya Zhexembayeva outlines rules for enterprise survival in a brand new world. The planet is operating out of sources for manufacturing, in addition to house for the trash generated by the present linear, throw-away economic system. The free market will self-destruct except individuals transition to a round economic system, by which waste turns into a useful resource. Those that reply to this new actuality with disruptive innovation achieve a big aggressive benefit. Zhexembayeva sidesteps “inexperienced” companies, advocating as an alternative a complete economic system that emulates the last word recycler: nature. As an alternative of fixating on the competitors, companies should suppose by way of the worldwide worth chain. Companies will promote options as an alternative of merchandise, and lean, versatile enterprise fashions will change cumbersome enterprise plans. Interdepartmental energy video games should disappear, yielding to an organization-wide mindset. Enterprise innovators have already begun the transition.
Nadya Zhexembayeva blames the linear, throw-away economic system of the Western world for the present environmental and financial predicament: dwindling sources and overflowing landfills. She requires a paradigm change producing disruptive innovation, however paints a hopeful imaginative and prescient of the future–if sufficient companies insure their survival by adopting the 5 rules of her Overfished Ocean Technique:
- Line to Circle: imitate nature by treating waste as a useful resource, not trash.
- Vertical to Horizontal: shift focus away from the competitors and focus on the worldwide worth chain.
- Development to Development: cease measuring development by amount of merchandise offered, and focus on promoting worth and which means.
- Plan to Mannequin: abandon inflexible enterprise plans and develop an revolutionary, resilient enterprise mannequin.
- Division to Mindset: override compartmentalization with a brand new mindset by which everybody, at each stage of the group, strives towards the identical aim.
Overfished Ocean Technique gives a stable mannequin for enterprise survival in a resource-deprived, over-trashed world. The e-book is greatest learn straight via, nonetheless, chapter overviews make skipping round simpler. Every chapter accommodates insights from different sources; chapters three via seven every finish with a listing of sources for additional info. Graphs, charts, illustrations, and the occasional photograph make clear factors. Case research of greater than 30 corporations, from a number of continents and representing broadly various fields, illustrate Zhexembayeva’s rules. The e-book is a must-read for enterprise leaders within the environmental impression of innovation because it pertains to the success of their corporations.
Dr. Nadya Zhexembayeva is professor of sustainable improvement at IEDC-Bled College of Administration in Slovenia. She can also be a enterprise proprietor who stays lively in actual property, funding, and consulting. ENRC PLC, Erste Financial institution, Henkel, Knauf Insulation, and Vienna Insurance coverage Group are amongst her latest shoppers. She can also be vice chairman of Problem: Future, a world youth think-DO-tank. She earned a doctorate in organizational habits from Case Western Reserve College’s Weatherhead College of Administration. Dr. Zhexembayeva is a local of Kazakhstan.