Fb Web page Posts 01 – Intent

Many companies, giant and small, have a web page on Fb for his or her enterprise. In the event that they’re fortunate, they really management it! Some have been arrange by followers, or by cyber-squatters, hoping to exploit the enterprise for some money. However that is all inappropriate.

Fb pages are one in all prime platforms that come to thoughts after we take into consideration “social media.” I do know of various small- and medium-sized corporations which have turned off the power of most people to touch upon their web page. There is a pretty well-known restaurant that leaves their web page open, however the admins delete each single publish made by the general public, optimistic or adverse. They even delete questions with out answering them. Not solely is {that a} waste of the web page, it is a waste of manpower to patrol the web page like that.

My level being, it is known as *social* media for a purpose. These platforms are an exquisite method to attain out to followers and develop relationships with them. FB pages are additionally an effective way for a enterprise to be discovered by prospects. Your intention needs to be to work together with individuals in your FB web page.

So earlier than you slap a publish up on your enterprise’ FB web page, it is best to have a purpose for doing it. By that, I imply: it is best to have an intent you need to accomplish with the publish. I’ve seen many, many pages the place the one posts are variations of, “Purchase our stuff.” Now, there’s nothing intrinsically improper with beating individuals over the top to purchase stuff, however it is best to not less than have a course of in place to have the ability to observe the gross sales that come from completely different locations. Understanding a sale got here out of your FB web page is okay. With the ability to observe a sale again to a selected publish is a objective to attempt for! As a normal rule, I name posts that attempt to promote Gross sales Posts, or just “Sells.”

Most posts on a enterprise’ web page are, theoretically, informative. I say “theoretically” as a result of there’s usually little or no data that readers can use or make actionable. Normally, I name these posts “Tells.” A message like, “We’re closed on Christmas Eve,” or “We now carry blue widgets” are imparting data, however they do not even have any data which the reader can act on. Telling somebody a few services or products is not a gross sales message – there is not any name to motion. Telling somebody you are closed is giving the message, “Keep away.” A message saying, “We re-open at 7 AM on December twenty sixth” is telling the reader “Come on in.” It is a significantly better message so that you can give, and for them to get!

There is a significantly better publish I like to make use of. It opens up a path to constructing relationships. So long as you are keen to pay attention, it additionally tells you what individuals need – or don’t need – from your enterprise. I name these “Asks.” Earlier than you decide to stocking blue widgets, you may create a publish that asks, “If we had been capable of provide blue widgets, would you be excited about shopping for them from us?” My favourite Ask is alongside the strains of, “Purple or blue widgets – which is healthier and why? Please go away your reply under.”

In fact, many individuals are hesitant to publish an Ask, as a result of they worry {that a} flame battle (a web-based argument) will erupt on their web page. One of the best ways to maintain flames at bay is to steer clear of hot-button matters, and to not phrase questions with an apparent bias. “Superior blue widgets or crappy crimson ones – which one are you man sufficient to desire?” Yeah – steer clear of saying issues like that.

Earlier than you start crafting even the best of FB web page posts, ask your self “What do I intend to have this publish accomplish?” If you wish to have readers develop a brand new or deeper relationship with your enterprise, think about posting a Inform or an Ask, and letting individuals reply. Even if you wish to promote one thing, and also you write a Promote message, be sure to give individuals the power to reply.

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