I’ve a pal and enterprise associate who might be the world’s foremost professional on shopping for companies.
Over the previous 50 years he has purchased someplace round 200 (he is misplaced depend) companies, and nonetheless going sturdy right now.
And one of many jokes he likes to make goes one thing like this:
“There are three issues persons are afraid of in life: demise, taxes and enterprise plans.”
In reality, from his expertise, he says the marketing strategy is probably the most dreaded a part of the entire business-buying course of.
And but, it would not must be.
This is why:
Whereas it is true you do want a marketing strategy if you wish to get cash from a financial institution, an investor or another financing supply…writing a marketing strategy actually is not all that sophisticated.
In reality, a marketing strategy mainly only a gross sales doc with three most important elements:
1.) How a lot cash you want.
2.) What you want the cash for.
3.) How you are going to pay the cash again.
And that is it.
That is not so sophisticated, is it?
All that you must know in addition to the above is the right way to construction a marketing strategy (there are books in your native library that may allow you to with this free), and also you’re able to go.
Do not delay shopping for a enterprise simply since you’re afraid to put in writing a marketing strategy or do not suppose you possibly can afford to rent somebody to do it for you.
For those who merely educate your self on the subject (once more, go to any library and be taught it free), you can be up and working with your personal enterprise very quickly.